Film promotion is the practice of promoting films and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all businesses, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
Merchandising has always been a part of the film industry but some films have really capitalized on branded consumer products. Sometimes, the merchandise sells by itself. Other times, film companies came up with brilliant marketing strategies for their products. Either way, these films find success outside and beyond the box office. But it isn’t just box office clunkers that make the bulk of their revenue on merchandise sales. Any incredibly successful film has a licensing deal in place so everyone can capitalize off its popularity.
A media interview is a discussion involving questions and answers for the purpose of broadcast. In a press interview setting you will be recorded in some fashion, whether audio, video, or handwritten notes on a reporter’s notepad. That said, a press interview is a positive opportunity, whether it is planned in advance or catches you off guard in public You are the focus of the interview.